Individually, we are strong.
In tandem, we are unstoppable.
For Marketing
Meghan
Would you like to engage with a whole host of book influencers online? Need to reach niche sites, blogs, and special-interest groups but have no time to build and work the lists? Are you an author poised to break out who wants to augment your publisher's efforts year-round to take you to the next level?
Hire MegFor Publicity
Gretchen
Need an outside publicist to pitch you for review and feature coverage in national and local markets, or to book your tour? Looking for an industry professional with the best media contacts to pitch your book to television and radio shows?
Hire GretchenFor Both
Tandem
Have a big book that absolutely cannot fail? Need help building an integrated campaign where marketing and publicity work in tandem? Hire the full Tandem team and get the best of both worlds working together on your book.
Hire the TeamWe can also consult with you on and refer you to colleagues and friends in the fields of graphic design, website development, market research, videography, and photography.
Marketing Services
Online Marketing
Over the past decade and a half, Meg has cultivated a massive list of the top book influencers across social media and the blogosphere. For each unique book project, she researches special interest and niche websites and blogs. With customized lists built to best suit your book, she writes targeted pitches and conducts one-on-one outreach to each venue—aiming for reviews, interviews, feature coverage, guest posts, original essays, Q&A's, and giveaways.
Third-Party Cross-Promotion
Meg researches organizations and associations with constituencies interested in your book and reaches out to them about ways to promote to their membership. She identifies products and brands appropriate for promotional tie-ins and seeks to procure prizing for contests and giveaways. Meg directs leads back to the publisher's publicity department for possible speaking engagements or events and to their special markets department for potential bulk sales.
Consulting
Meg can help an author get established in the realm of social networking, advise on ways to build a website that suits the needs of a book and an author's long-range career goals, and strategize with an author on tactics to grow an email subscriber list and maintain a fan base year-round.
Publicity Services
Author Tours
Supplement publisher or author sponsored reading tours with local media and bookstore visits.
Review & Feature Coverage
Pitch book review and features editors at long lead & weekly magazines and national and regional newspapers.
National & Local Broadcast Media
Pitch national media outlets such as NBC's "The Today Show," ABC's "Good Morning America," Oprah, The CBS Early Show, CNN, MSNBC, and Fox News to name a few.
Radio Phoner Campaigns
Arrange national and local radio interviews such as National Public Radio, local NPR affiliates, and drive time programs.
Press Materials
Craft press releases, pitch letters, and author Q&A's.
Online Media
Pitch stories and interview opportunities to all of the top websites and blogs.